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the team

ethically me comprises of the following

Meagan Tudge

Meagan is the the founder of ethically me ltd. When we met six months ago, we felt that current market offerings of ethical clothing provided unappealing and often 'hippyish' options for women. We wanted to make clothes that were fun to wear but produced in an ethical manner.

Primary roles:

Meagan Tudge
Marketing, PR, Brand Development and Ethical Policy

Meagan is responsible for the marketing strategy of ethically me. She is in charge of the direct marketing activities required for mail order / Internet sales. This includes brand development for the company and all PR / advertising activity both online and in publications with a focus on customer relationship management. She is also in charge of monitoring and developing the ethical policy.

Our Team:
David Jones
Fashion Consultant

David has worked in the clothing and fashion industry for over forty years. He is currently President of London Fashion Forum. Past positions held include a senior management role at Aquascutum and Group Manufacturing Director of the Wallis Fashion Group. He is Vice President and a Fellow of the Clothing and Footwear Institute and a Fellow of Clothing, Designers and Executives Association and British Institute of Management. He is also a Technical and Management Advisor to several British universities including London College of Fashion. He has received the coveted Holden Medal by the Clothing and Footwear Institute in recognition of his exceptional services within the Fashion Industry.

For the past fifteen years, David has managed his own business consultancy. Since commencing his consultancy, he has assisted many small companies to become established, survive and grow into significant businesses. He is a registered consultant with the Department of Trade and Industry Enterprise Initiative in both Business Planning and Marketing and an accredited consultant with Chartered Institute of Marketing Managed Business Consultancy Services. He is also involved with several Business Growth Development Programmes for small and medium sized businesses in and around London.

Elizabeth Edwards

Freelance designer Elizabeth Edwards, a graduate of London's prestigious St. Martin's School of Art, served her apprenticeship under the watchful eye of the late Jean Muir. She then moved on to work with some of the country's most established names - Betty Jackson, Catherine Walker and Lindka Cierach. She has also created ranges for high street names such as Frank Usher, BhS, Etam and Mulberry, and has worked in Italy, France, Hong Kong and India.

Sarmilla Roy
Production Manager

Sarmilla Roy has a B.A. from Central St. Martins in Fashion and a Masters degree from the Royal College of Art in Menswear Fashion. She has freelanced extensively for top brands such as Paul Smith and French Connection. Most recently she has worked in production and manufacturing. She gained valuable expertise as a full-time sample room coordinator at Jayroma for the past three years. Her responsibilities included creating production dockets, overlooking sealed samples and working closely with designers, pattern cutters, machinists and quality controllers for technical specifications.

Aisha Aswani
Ethical Advisor

Aisha Aswani has successfully completed the SA8000 Lead Auditor training course, and has a degree in Business Studies and a Masters in the International Political Economy.

Aisha is currently a freelance consultant who has worked with a number of leading organisations in the ethical trade/corporate social responsibility field over the past four years. These include the Prince of Wales International Business Leaders Forum, the Centre for Social Markets, the ethical sourcing departments of two Ethical Trade Initiative corporate members, and an Indian based organisation called International Resource for Fairer Trade.

She has an in depth knowledge of the practical challenges of implementing codes of conduct within the supply chain, especially in the garment and brassware industry in India.

A Big Thank You
The following all contributed time and services to get ethically me off the ground.

Our factory in North London for all their help in getting our first line off the ground:

Aceline - Contact Tom on 020 7272 5700